Eponymous Confectionary Brand Janice Wong Opens in Selfridges, London

Published - 10 October 2022, Monday
  • Janice Wong Opens in Selfridges, London

Multi-award-winning chef Janice Wong launches her eponymous confectionary brand Janice Wong at Selfridges in London. The move marks the entry of Janice Wong into the UK and heralds a new chapter for the Singaporean confectionary brand as it looks toward expansion in the UK and into Europe.

Customers of Oxford Street’s most iconic store will find the Janice Wong stand set on the Lower Ground floor, offering chocolates infused with signature flavours such as Calamansi, Baileys, Yuzu, Coffee Kopi, Gula Melaka Pandan, and Laksa Leaf Lemongrass.

Packed in an elegant new box set design, the confectionary retails its chocolates from £15 to £66++ and can be purchased in-store and online with shipping available soon within UK and Europe. The stand will also sell the brand’s handcrafted Pure Imagination bean to bar chocolates, first launched in October last year in Singapore at its flagship Bean to Bar Café.

From November, The National Gallery in London will become the second London landmark to sell the brand’s products in an art-themed limited-edition packaging.

London Concession 5

A two-time winner of Asia’s Best Pastry Chef by the prestigious San Pellegrino Asia’s 50 Best, having taken home the title of Pastry Chef of the Year from the World Gourmet Summit Awards three times, Janice Wong has launched her own company in London, Janice Wong London, and is set to build momentum for her brand expansion in Europe.

Janice Wong is a multi-product and multi-channel confectionery brand in which art meets design, and design meets art. Headquartered in Singapore and helmed by multi-award-winning Chef Janice Wong, the team’s never-ending passion for culinary art continues to test the limits of dessert making.

Chef Janice Wong started her first dessert restaurant, 2am:dessertbar, in Singapore in 2007. In 2014, the Janice Wong brand was established to market a wide range of confectionery products, including custom chocolate bonbons, cakes and ice cream.

Jw Selfridges

Janice Wong truly embraces food technology and innovation. Chef Janice Wong’s experimentation with ingredients, cooking techniques and machines led to creations of edible art, 3D printed chocolates and others, which saw the business expand to the international stage. The company has kept up with consumer preferences, increasingly leveraging digital channels to engage with its customers, a direction it anticipates will only increase moving forward.

Janice Wong will continue to push boundaries, integrating new food technologies and innovations into the product offerings, and is currently present in Singapore, Japan and London.

For more information on Janice Wong

w. janicewong.online

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