Frasers Hospitality has unveiled YOTEL Tokyo Ginza, its first ground-up construction and investment in Japan. Located in Tokyo's upmarket Ginza area, this 244-room lifestyle hotel exemplifies Frasers Hospitality's brand-agnostic investment strategy and dedication to long-term growth in high-growing Asian markets.
The initiative, created in collaboration with UK-based operator YOTEL, highlights the group's capacity to extract value in congested urban areas by combining smart capital deployment with local market responsiveness.
Despite pandemic-related setbacks, the Ginza hotel was completed ahead of schedule and within budget—a testament to Frasers Hospitality's adaptability, innovation, and operational resilience. Officially launched in June 2025 following its opening in December 2024, YOTEL Tokyo Ginza leverages YOTEL’s tech-forward, design-led concept to deliver a modular, space-efficient experience tailored to Japan’s high-cost real estate landscape. Compact yet comfortable, guest cabins ranging from 14 to 18 square metres maximise both guest satisfaction and return per square metre.
The property, which is strategically located near Shimbashi Station and Ginza's shopping and business areas, has had robust occupancy of more than 70% since its soft debut, attracting both local and foreign visitors. This accomplishment validates Frasers Hospitality's philosophy of matching operational partnerships with market demands rather than adopting a one-size-fits-all brand strategy.
The Tokyo opening is a cornerstone of Frasers Hospitality's "twin engines of growth" strategy, which aims to balance investment and operations across key Asian cities. It also marks a step forward in the group's expansion into Japan and the rest of North Asia. Upcoming initiatives include Modena by Fraser Shenzhen, a 325-unit Premium Rental Apartment that will open in late 2025, and Estem Court Namba VII Beyond in Osaka, both of which indicate the group's foray into the long-term living market.
Frasers Hospitality, with over 26 years of experience in hospitality and lodging real estate, is committed to making future-ready investments, ranging from new builds to adaptive reuse projects. Its integrated investor-developer-operator strategy assures agility, high performance, and long-term value across asset classes and economic cycles.
For more information on Frasers Hospitality's investment and operating plan, visit www.frasersproperty.com/hospitality.
a. 1 Chome-7-7 Shinbashi, Minato City, Tokyo 105-0004, Japan
w. www.yotel.com/en/hotels/yotel-tokyo-ginza
Did You Know?
Frasers Hospitality's first ground-up construction in Japan, YOTEL Tokyo Ginza, establishes a new standard for lifestyle hospitality in Tokyo. Looking for a wellness retreat in the city? Discover The Art of Balance Experience at The Clan Hotel Singapore, an urban hideaway that provides personalised wellness routines for the body and mind.
