Expat Choice | Ozwald Boateng OBE Reveals British Airways' Chic New Uniform Collection

Ozwald Boateng OBE Reveals British Airways' Chic New Uniform Collection

Published - 02 October 2023, Monday

Prepare to see a fashionable revolution in the skies, travel aficionados! British Airways has officially debuted its new uniform for cabin crew, pilots, and airport teams, marking a watershed event in the airline's history. From now on, travellers will be greeted by the unmistakable designs of famous British fashion designer and master tailor, Ozwald Boateng OBE.

The trip to this fashionable milestone began in January, with a preview of what was to follow. Operational ground colleagues began wearing their new uniforms in May, increasing anticipation for the big presentation to passengers today. Boateng's collection flawlessly integrates design and functionality, including 125 unique garments—the largest range ever supplied by the airline. A dress, skirt, trouser suit, and, in an aviation first, a beautiful jumpsuit are among the female clothing options. Meanwhile, the male wardrobe includes a sleek three-piece tailored suit with the option of slim or normal fit pants.

Over 1,500 coworkers actively participated in the design process, giving their views through workshops and prototype feedback. This joint effort has resulted in a collection that not only emanates flair but also reflects the different personalities of the airline's staff. British Airways has placed a massive purchase for 850,000 uniform items to equip its more than 30,000 employees. Surprisingly, the dress and trench coat were the crew's favourites, while short-sleeved blouses outperformed their long-sleeved equivalents.

British Airways' Chief Customer Officer, Calum Laming, expressed excitement about the final phase of the uniform deployment. He emphasised the collection's modernity and variety, giving staff unparalleled opportunities to display their uniqueness while serving consumers. The custom fabrics and designs utilised in the uniform demonstrate a dedication to quality. The suits, which are a focal point of the customer-facing uniform, are made of a jacquard fabric with a subtle tribute to the airline's legacy, incorporating the signature speedmarque design. Scarves and ties include an airwave design inspired by the flow of air over aircraft wings, producing a distinguishing aspect of the uniform.

Sustainability takes front stage in the designing of British Airways' new uniform, matching with the airline's BA Better World ambitions. The collection was created in partnership with the 'Better Cotton Initiative,' and it promotes sustainable cotton production while also supporting environmental protection and community well-being. The commitment to sustainability goes to repurposing the current uniform. British Airways intends to send shirt fabrics to schools in Bangladesh and unworn clothing to schools and homeless charity in Hounslow, near London Heathrow Terminal 5. Collaborations with diverse enterprises will result in the transformation of obsolete uniforms into goods such as teddy bears, passport holders, and bags for sale to customers.

'Treat Yourself Bars' have been put up at airports to ensure that staff look and feel their best in the new outfits. British Airways, in collaboration with the British brands ELEMIS and GHD, offers a variety of refreshing goods for pampering, including hairstyling using GHD products. Makeup experts and hairstylists are on standby for quick touch-ups, ensuring that colleagues look and feel great in their new outfits.

In this era of sustainable design and style, British Airways is not only changing its image, but also creating a precedent for the airline industry. From the runway to the tarmac, the sky's the limit when it comes to serving in style!