Nakagawa Masashichi Shoten has created a brand from selling goods, increased the number of stores, created a topic, and increased sales. But can't help but be happy with the success of the company.
If the Japanese craft industry itself is not enlivened, it is dangerous for the company that makes a living in crafts. Above all, Japanese manufacturing and pride are lost. Therefore, Nakagawa Masashichi Shoten has begun efforts to energize crafts by teaching the production areas the mechanism of brand building so far. Image Credit: 中川政七商店
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Manufacturing retail business
We plan and manufacture household goods.
Instead of relying on subcontracting manufacturing, we make things by our own will and sell them at our own risk. We are developing store brands "Yu Nakagawa", "Nakagawa Masashichi Shoten", "Japan City", and product brands "2 & 9", "motta", "Hanazono Jusai", and "kuru". -
Education business
Lectures on "branding management" nationwide based on the history of Masashichi Nakagawa Shoten and the method of consulting with other companies based on the vision of "enhancing Japanese crafts!"・ We carry out education business.
We are also developing a "tea theory" business to expand the entrance to tea ceremony culture, which has been closely related to our founding. -
Consulting business
From the perspective of creating a brand rather than the perspective of selling things, "consulting" that goes through everything from management to manufacturing to distribution and communication design, and then "wholesale business" and "joint exhibition" to support market development We are doing "Dainippon City".
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Regional revitalization business
"Dainippon City Expo", a craft festival held to re-evaluate crafts and attract people to the production area, "Japan City Project" to develop souvenirs unique to the area and produce souvenir shops, industry We are planning and managing the travel companion media "Sanchi" to enliven tourism.
