Nakagawa Masashichi Shoten has created a brand from selling goods, increased the number of stores, created a topic, and increased sales. But can't help but be happy with the success of the company.
If the Japanese craft industry itself is not enlivened, it is dangerous for the company that makes a living in crafts. Above all, Japanese manufacturing and pride are lost. Therefore, Nakagawa Masashichi Shoten has begun efforts to energize crafts by teaching the production areas the mechanism of brand building so far. Image Credit: 中川政七商店
