DearBaby™ is a unique store based in Singapore that started out back in 2009 offering both pre-loved & new products for baby and young children.
The term “Dear” stands for both 'beloved' and 'costly' at the same time. Hence, DearBaby™ reflects how raising one’s baby lovingly can be a costly process both financially and to the environment.
They believe that the use of a good mix of pre-loved and new baby products makes it more 'affordable' for parents in giving quality care to their children while also allowing them to do their little part towards environmental conservation.