Household Goods at Shibuya Loft

Published - 12 November 2021, Friday
  • Shibuya Loft
  • Shibuya Loft
  • Shibuya Loft
  • Shibuya Loft

Loft is a store specializing in household goods such as stationery, cosmetics, character miscellaneous goods and interior goods. Access from Shibuya Station on each line is a 3-minute walk from Exit 3 on the Ginza Line, Fukutoshin Line, Hanzomon Line, and Tokyu Denentoshi Line, and a 5-minute walk from the Hachiko Exit on the JR Line.

LOFT is a leading Japanese household goods specialty store operating 117 branches nationwide as of March 31, 2019. Their origins date back to 1987 with the opening of the LOFT Annex of Seibu Shibuya. At the time, household goods specialty store was a new, unique concept in Japan.

From morning to night, they rushed to and fro studying conventional supplies stores and exploring presentation techniques that surpassed the typical shelves lined with children's school bags and stationery. Their conclusion was to depart from merchandising that promoted function and utility, and to display an edited assortment of items that set the trends of the times.

They set their sights on a store where customers came not only to purchase predetermined items but also to window shop, to enjoy browsing the products, and to naturally prolong their stay.

This led to the concept "Showcase of Time." They aspired to present snippets of the needs, trends, and feel of the times, to propose lifestyles through our assortment of products and services, and to be a place where customers could come without a fixed purpose but with the hope of encountering something special.

The LOFT that emerged as a result was exciting and welcomed by a broad range of customers. Shibuya LOFT was followed by distinctive large stores in Umeda and Ikebukuro, which cemented our brand image and led to the establishment in 1996 of THE LOFT CO., LTD.

a. 21-1 Udagawacho, Shibuya City, Tokyo 150-0042, Japan

w. www.loft.co.jp/shop_list/detail.php?shop_id=189&utm_source=google&utm_medium=my_business&utm_campaign=loft_shibuya

s. www.facebook.com/Only.at.Loft/ 

t. +81 3-3462-3807

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LoFt WAY and LoFt NEXT
Having assessed our operational accomplishments and issues to date, at present we are engaging in the strategy programs LoFt WAY and LoFt NEXT. LoFt WAY is about thoroughly practicing the LOFT work process. Create product and service scenarios toward enhancing the joys and resolving the problems in our customers' daily lives. Propose new lifestyles through our edited assortment and display of products. Expand the spectrum of items and experiences that customers can encounter only at LOFT. Share information via the LOFT app and social media. And ensure that customers who visit the physical store are offered pleasant service. All employees should commit to this flow.

LoFt NEXT represents new initiatives for adapting to the changing times and transitioning into the future. Examples include business-to-business services using the LOFT brand, and freestanding stores and shop-in-shops in collaboration with New York's Museum of Modern Art (MoMA). In the field of e-commerce, we are enhancing the online store's proposal of uniquely edited assortment of products, and the LOFT app's offering of unique services and role as the core medium of communication with our customers. In business category development, we are expanding into the new area of small specialty store (e.g., Cosme LOFT) and branching out into markets outside Japan. Within the next 5-10 years, we hope to open stores in East Asia and build a foundation for overseas business. We have five franchise stores in Bangkok, Thailand, at present, and have established a preparation office toward the next step of opening directly managed stores in China.

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