Poplar Riverside: St William Unveils Major Riverside Neighbourhood in East London

Published - 17 August 2022, Wednesday

St William, part of the Berkeley Group, has launched Poplar Riverside, a major new riverside neighbourhood on the banks of the River Lea in Poplar, London. ​​​​​​​

A significant new chapter for this part of the capital, Poplar Riverside occupies 20 acres and will provide 2,800 new homes, a new school, a new park, as well as a gym, a crèche, shops, restaurants and cafes all set to become a new and vibrant Zone 2/3 neighbourhood.

With over half the development dedicated to green space, the transformation will provide a 2.5-acre public park with an adventure and nature playground for children to explore alongside a 500m riverside walkway. Poplar Riverside will also bring over 90,000 sq ft of commercial space, a new Sainsbury’s food store, a riverside pub and world-class public and residents’ facilities, firmly establishing a new hub for the local community.  

From Saturday 5th June, the first collection of apartments will be available for sale, providing the first opportunity to be a part of this new neighbourhood.

Life on the Waterfront

A sustainable, green community sits at the heart of St William’s vision for Poplar Riverside, with landscaped gardens and open space covering more than half of the scheme.


The new riverside walkway and park will create a vibrant outdoor public space to be enjoyed throughout the seasons. Designed by LDA Design, the landscape will include 227 semi-mature trees (including the rare Black Poplar), thousands of shrubs and tens of thousands of plants to create a variety of new natural habitats. The new green open spaces will create a 55% gain in Net Biodiversity.


A new play area will be incorporated within the park, alongside a large terrace and a 10,000 sq ft outdoor performance space at Shelduck Square that will be used for public events. In addition, a public square featuring a café and Wi-Fi-enabled spaces will serve as a venue for community events.

Riverside homes and world-class residents’ facilities  

New homes reflect the character, colours, and textures of the surrounding East London architecture. All apartments feature outside space, many with river, park and city views. The spacious internal layouts and large feature windows flood rooms with natural light.


As part of the extensive regeneration, St William is delivering 16,000 sq ft of carefully considered residents’ facilities to meet today’s demands of living in the capital. Residents can unwind with far reaching views of the River Lea from The Riverside Club, which will include a 20-metre swimming pool, a vitality pool, salt inhalation room, steam room and private treatment room. ​​​​​​​


Working from home is made easy with exclusive workspace facilities, including a large business lounge with open plan spaces and meeting rooms. A vibrant social scene will be created thanks to a Den Lounge, private hire dining rooms, cinema and games room. Residents will also have access to a 24-hour concierge service.


A Thriving Neighbourhood

Poplar is an area known for its fashion and textile heritage and is already home to a vibrant and creative community of independent retailers. Poplar Works, which is adjacent to Poplar Riverside, provides more than 40 studio workspaces to independent and start-up businesses working in the fashion industry.

Poplar Lounge​​​​​​​

Located within the Lower Lea Valley, which is currently undergoing rapid change, Poplar Riverside is well placed to benefit from the combined effect of the new Lea River Park and 2012 Olympic Legacy, which will transform this area of East London.


Whether travelling by foot, bike, car or train, residents will enjoy excellent transport connections from Poplar Riverside. East India and Canning Town Stations are less than a 15-minute walk away meaning residents can access Waterloo in 13 minutes, Westminster in 17 minutes and Bond Street in 22minutes. For those travelling by bike, Canary Wharf is just 12-minutes away and Bank and Waterloo are also just 31 minutes away.

Residents will have access to a new pedestrian bridge, which is being built over the River Lea, allowing residents to enjoy a pleasant and convenient walking route directly to the City.

For leisure and travel further afield, Stratford International and Westfield Stratford City are both less than 25 minutes away by bike.

Travelling by car, the nearby A13 carriageway provides access to the North Circular, M1 and M11, as well as the Blackwall Tunnel under the Thames.

World Class Education on the Doorstep

For students, Poplar Riverside is ideally located for access to many of the capital’s leading universities and colleges. UCL’s new East London campus at Queen Elizabeth Olympic Park can be reached in 20 minutes by bicycle, while London College of Fashion, Queen Mary University and the Royal Ballet School are less than a 20-minute cycle away.

London’s other world-renowned universities, including King’s College, University of Westminster, London School of Economics and Central St Martins, can all be reached in less than an hour by London Underground.

Sean Ellis, Chairman of St William, said:

“Poplar Riverside is set to play a major role in the area’s wider regeneration, with a site for a new school, new park, new shops, restaurants and cafes helping to transform this riverside location into a fantastic place to call home.

“We’re creating a highly sustainable, green community, with more than half of the site dedicated to open, landscaped spaces and the creation of a new 2.5 acre park and a new 500m riverside walkway, delivering 55% net biodiversity gain.

We have carefully considered the needs of our future residents by providing a comprehensive range of facilities including a large co-working suite with open plan spaces, meeting rooms, private hire dining rooms and a bar, as well as private outdoor terraces, a lobby-style Great Room, private cinema room and games room. The first floor Riverside Spa includes a 20m pool, jacuzzi, private treatment room and salt and steam rooms, with views of the River Lea.”

About St William

St William, formed in 2014 is a joint venture between National Grid and the Berkeley Group. The company goal is to transform industrial sites from a bygone age into beautiful places which people call home. Backed by the strength and commitment of National Grid and the Berkeley Group, St William will unlock some of the most technically complex regeneration sites at the heart of communities across London and the south of England, creating homes for everyone.

Join our private event here (Strictly by appointment please)

21 & 22 Aug 2021 (Sat & Sun)
11am - 6pm
Berkeley Group office
Marina Bay Financial Centre Tower 2, 10 Marina Boulevard #16-04, Singapore 018983

*Pre-launch starts now, please contact us to make an appointment

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