I’ve been in marketing & communication for more than 20 years, mainly in the technology sector and mostly B2B. Across my career I have always focused on the most important thing – how does what I’m sharing/creating resonate with the audience receiving it? For me, it's the only thing that matters. So it's easy to see why content marketing, content strategy, social leadership, employee advocacy and personal branding are a perfect match for my inherent skills. But there’s more. I’m an overly enthusiastic blogger (I publish three and contribute to many more), my joy is in inspiring people to embrace social media to build knock-it-out-of-the-park professional brands across all social platforms, and my brain is on fire when I get to help businesses understand and embrace content marketing and business storytelling as a central driving force of business. My content philosophy is simple. Today, content must sit at the heart of business – not off to the side as an afterthought as happens all too often. Great content drives conversations. Conversations build loyalty and trust. Trust drives brand awareness and brand awareness drives long-term business growth. I’ve had the great privilege to work all over the world, with the last decade spent in Singapore. Always Australian in my heart, I launched The Digital Conversationalist in 2016. I'm curious about the world and business, I find people fascinating, I feel most alive when I’m travelling, having a laugh is what it’s all about, and delivering world-class work that turns heads is what I'm here to do. I am definitely a lucky person, and keeping my spark and passion alive everyday is absolutely a non-negotiable.