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The Philippines’ leading airline, Cebu Pacific (CEB) entered the aviation industry on March 1996 and pioneered the “low fare, great value” strategy and has flown over 200 million passengers since its inception. CEB currently operates the youngest jet fleet in the country and one of the youngest in the world 3ith its 73-strong fleet of 54 Airbus: 10 A321neo, 20 Airbus A320ceo, seven (7) Airbus A321ceo, nine (9) Airbus A320neo, four (4) Airbus A330ceo, four (4) A330neo; and 19 ATR: three (3) ATR 72-500, 14 ATR 72-600, and two (2) ATR freighters.
The airline continues to develop creative pricing strategies so it may constantly offer low year-round fares for all its flights. CEB has been awarded with a 7/7-star rating by global airline quality rating company AirlineRatings.com given its multi-layered approach to safety amidst the pandemic. As it goes all out in its customer-first initiatives, CEB is among the first airlines in Asia to invest in an integrated facility and technology for social intelligence and customer engagement with its Customer Command Center.
The 24/7 command center is equipped with social monitoring, publishing and engagement tools—all tasked to assist travellers on their concerns and inquiries.
CEB is also the preferred air cargo carrier in the Philippines, linking islands together through exchange of goods. It provides competitive, fast, flexible and straightforward air cargo service to an extensive network, including individual shippers and cargo agents within the country and overseas. Moreover, CEB is the only passenger airline in the Philippines with dedicated cargo aircraft.
CEB has achieved full compliance with the International Air Transport Association (IATA) Operational Safety Audit (IOSA)—considered as the accreditation with the highest standards for safety in the airline industry, joining a roster of 429 airlines worldwide that have strictly complied with the most stringent of international standards governing aviation safety. The airline also recently received the Asia Environmental Sustainability Airline / Airline Group of the Year from the Centre for Asia Pacific Aviation (CAPA) for its leadership in sustainability performance in the regional aviation industry.
CEB currently operates the greenest aircraft in the aviation industry, the A330NEO, aligning its sustainability goals with the global aviation’s commitment to achieve net zero carbon emissions by 2050.