The Right Way to Start a YouTube Channel

Published - 09 April 2021, Friday

One trending hobby nowadays is watching and making YouTube videos. But, most importantly you need to know how to start a YouTube channel to best enage your audience. Video Credit: Cathrin Manning

One tutorial you'll always see floating around the internet is how to make millions from YouTube - Although this is possible, the reason you should be joining YouTube is for the fun of making videos, and not to try and make a quick earning.

YouTube doesn't allow earnings really until you reach 1,000 subscribers and 4,000 hours watch time over a 12 month period. You might not be earning for over a year, so it's best to keep this aspect out of your mind for now.

When setting up any kind of channel, you have to work out how you're going to record your content. Are you going to be screen recording or using a camera? Before you begin to set up your channel information and backgrounds etc, you want to ensure one thing - That your videos can be rendered in HD, or even better 1080p, and better than that - 60 frames per second. Don't forget, you might need external microphones, studio lights, wind covers etc depending on what environment you intend to record in.

If you want your videos to appear "professional" and more entertaining, it is always better to avoid throwing out raw footage - Instead, utilise an editing tool, either a free one, like VSDC or iMovie, or a paid one - Such as Sony Vegas or Adobe Premiere Pro.

Most video editing simply involves cutting and trimming clips to avoid pauses and irrelevant footage, which you can do on almost any free editing service. Make sure you keep a note of the best add-ins for your videos, such as:

  • Background music
  • Captions
  • Colour correction
  • CTAs and subscribe buttons (Overlays)
  • Intro and outro

Once you're content-ready, the last step is to ensure your channel looks the part, visibly. You want to ensure you have all of your social links available on your "about me" page, and you have either a logo or colour scheme that is going to show consistently in your videos. Some of the most well-known YouTube logos include the bro-fist (from PewDiePie), and the blue tiger (From MrBeast).

Having consistent themes and personality can really enhance the experience for your viewers, as it makes them feel more tied to your community, no matter how small, or large it may be.

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