Tuff Clad Pte Ltd (the Tuffi Group) was started in 1974 by the Shu Brothers, Sunny and Robert Shu, when they obtained the Tuff-Kote Dinol franchise to offer rust protection for cars in Singapore.
The sound and effective marketing strategies adopted by the Shu Brothers saw this rust proofing business growing at a compound rate of 100% per year.
By 1975 Tuffi’s territories expanded to include Indonesia and Thailand, followed by Malaysia and Brunei.
