Zenith Auction all details

Published - 12 October 2026, Monday
  • watch

A Zenith that took half a century to become itself, and then traded its face for a mirror.

In 1969, in a small Swiss watchmaking town called Le Locle, Zenith made two things that should have been together from the start.

If the name is new to you, Zenith is one of Switzerland's old watch houses, founded in 1865. It is less famous at the dinner table than Rolex or Omega, but deeply respected by people who know watches, because it makes almost everything itself, right down to the tiny engine inside.

The first of those two things was a watch called the DEFY. It was angular and hard-edged, built like a little bank vault for the wrist, with a bezel cut into fourteen sides. The second was a movement called the El Primero.

A quick word on movements. The movement is the engine of a watch, the gears and springs that make the hands go round. The El Primero powered a chronograph, which is simply a watch with a built-in stopwatch, the extra buttons on the side you press to start and stop it. What made it special was that it was automatic: it wound itself from the motion of your wrist. In 1969, that was a world first. It also ticked faster than almost anything else, which made it unusually precise.

zenith

Same year. Same town. Same company. And somehow, nobody ever put one inside the other.

The DEFY went out into the world telling only the time. The El Primero went into other cases and became a legend. The two were like neighbours who nod politely on the stairs for fifty years and never once have dinner.

Now for the furniture, because that is who finally made the introduction.

You have almost certainly seen USM without knowing its name. Picture a sleek cabinet made of shiny steel tubes and flat painted panels, often in bright yellow, orange, green or blue, sitting in an architect's office, a design shop or a very tidy living room. That is USM.

It is a family business from a village called Münsingen, near Bern, which has been run by the same family since 1885. In the 1960s, the family asked an architect named Fritz Haller to design a new factory. He then designed the furniture to match. The whole system hangs on one small, clever part: a polished steel ball that lets the tubes join together at right angles. It was patented in 1965.

From that single joint you can build a desk, then take it apart and rebuild it as a bookshelf, then a sideboard, for a lifetime. It is so well regarded that the Museum of Modern Art in New York keeps it in its permanent collection.

Last September, Zenith and USM sat down together and asked the question nobody had asked: what if the 1969 DEFY had been born with its El Primero? They built it. In fact, they built four, one in each of USM's colours, with only sixty of each made.

The neighbours had finally had dinner. It should have been the end of the story.

It wasn't.

This year, for a charity auction called TimeForArt, the two houses made one more. Just one. In the watch world, this is called a unique piece, meaning no other will ever exist. Instead of adding anything, they took the colour away.

The dial is a mirror.

I have only seen it in photographs, but I keep going back to them. In one, the watch lies in a bright blue USM drawer between its four coloured siblings. The one in the middle is the only watch with no colour of its own. It is wearing the drawer. Put it on a table and it would wear the table. Hold it up and it would wear your face.

For a watch that waited fifty-six years to become itself, there is something lovely about its final form being one that becomes whatever is in front of it.

The colours haven't vanished entirely. They have slipped down into the three small dials, which are the stopwatch's counters, and onto the hands: a little yellow, a little orange, a little green, a little blue, all four on one watch for the first time. In the photos it looks like someone dropped confetti on a silver tray.

And at the tip of the blue stopwatch hand, if you zoom in far enough, is the detail that made me smile out loud. It is a tiny polished ball. Fritz Haller's joint, the one that started all that furniture, shrunk down and riding around the dial. Blink and you'd miss it. Notice it once, and the whole watch makes sense.


A watch like this cannot simply come in a box, so USM built it a home.

It is a mirrored sideboard, made once and never again, with a glass top for displaying a collection and a locked drawer underneath for keeping the rest close. It holds twenty-four watches. One of them, presumably, will always be this one.

I like that. Most beautiful watches spend their lives in safes. This one comes with a room of its own, which is more than most of us get.

On the afternoon of 5 December, at Phillips in New York, someone will raise a paddle and take it home, sideboard and all.

Phillips is one of the world's big auction houses and arguably the most important one for watches. TimeForArt is a charity sale it runs with Swiss Institute, a non-profit contemporary art space in New York. This year twenty-five watch brands have each made a one-off piece for it, and every cent of the money raised goes to the institute's exhibitions and education work.

I won't be in that room. But I keep thinking about the moment after the hammer comes down, when the new owner finally picks the watch up and looks at it properly for the first time.

It will be the first watch they have ever owned that looks back. And the face it shows them will be their own.

The aura? Undefeated.


Need to Know

Piece: Zenith DEFY Chronograph USM - TimeForArt Unique Piece Case: 37mm stainless steel Movement: El Primero 400 automatic chronograph, 55-hour power reserve Comes with: One-off mirrored USM Haller sideboard for 24 watches Auction: Phillips New York, 5 December 2026, 3pm EST Proceeds: 100% to Swiss Institute

Quick Glossary

Chronograph: A watch with a built-in stopwatch. Movement: The mechanism that runs a watch. Automatic: Winds itself from the wearer's wrist movement. Unique piece: A watch made only once. USM Haller: Swiss modular steel furniture, built around a patented ball joint.

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