What Happens When Art Goes Heavy Metal?

Published - 13 September 2021, Monday
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You might have seen a Razzia poster - you definitely have if you've visited our home gallery or been trawling our website and been transfixed by a classy aesthetic that seems untouched by all of the technological and cultural developments that have swept through the art and commercial design worlds since World War II.

We may be living in a world seemingly obsessed with all things 'retro', whether or not their means of production are any actual kind of throwback. It turns out to be more literally the case than you might think, with Razzia very much eschewing today's computer graphics in favour of conceiving his posters from an original painting. Still, few artists seem to embrace the methods of past times with quite the same authenticity as Razzia.

It was in publications across the Atlantic that first exposed Razzia's stunning visuals to a broader population. It was not long before he created memorable advertising campaigns for prestigious clients such as Bloomingdales, Harrod's, Lancia Automobiles, Macy's and - particularly notably - Louis Vuitton, with which he has been associated for more than 25 years.

His evocative painted renderings have also won the affection of celebrity collectors including Elton John, Michael Caine and Jackie Collins. Razzia has firmly booked his place in history as one of the last in the line of truly great poster artists in the post-war tradition of Bernard Villemot, René Gruau and Raymond Savignac.

Razzia has been producing his stunning, iconic images on aluminium and WOW! Just WOW! We heart Razzia! Check out some of our favourites below.

Pret A Porter

Pret A Porter by Razzia

A Journey Through Time

A Journey Through Time by Razzia

Haute Couture

Haute Couture By Razzia

Clandestine

Clandestine by Razzia

Waddesdon Manor

Waddesdon Manor by Razzia

Deauville

Deauville by Razzia

New York And King Kong

New York And King Kong

Singapore – Kuala Lumpur

Singapore - Kuala Lumpur

Cigar

Cigar by Razzia

Pasta

Pasta by Razzia

To see more of Razzia's posters click here.

If you would like further information about Razzia’s fabulous artwork, reach out to us at [email protected] or [email protected] or visit www.addictedgallery.com​​​​​​​

Until the next one, que l’art puisse remplir votre âme! If Google Translate got it right, it should say “may art fill your soul” – ‘cause we’re deep and meaningful like that.

‪Au revoir! Adieu! À bientôt! À la prochaine!

Blair & El xoxo

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