Picture this. The Supercool are in Palermo Soho (a very cool neighbourhood in Buenos Aires) Argentina and they stumble across a great vinyl hole-in-the-wall shop where the owner "Paco" starts chatting to us in Spanish.
When he realises they are from Australia, he says "Aussies are SuperCool" but in a hip-hop Spanish accent. Paco then proceeds to tell them about his SuperCool collection of rare and vintage vinyl, how he loves their SuperCool outfits, how he wishes he could live in SuperCool Australia.
For the remainder of their trip, everything they love is SuperCool thanks to Paco! So Paco, this business that began as a mobile emporium of unique, everyday objects that goes to the people is named after you.
They are Noonie & Kate (and our daughters Lola & Luna) and they're committed to making everyday objects that brighten up your home, your studio, your apartment, your loft, your friends car, whatever space you like to hang out in.
They think buying these objects should be fun, interactive and a unique retail experience so instead of the traditional retail shop, we decided to make our emporium a mobile experience and go to the people (like the Vintage Peddlers used to). Fast forward to now and they have established 1 permanent big Flagship store in the South Melbourne Market to compliment their online store as well. (The days of being nomadic with our mobile emporium are behind us with 2 lil kids but we still carry that spirit!)
They believe in the products they stock being affordable so all people (no matter if you're a rich prince or a credit card debt pauper) can enjoy them and they support local and international small business's by sharing their unique products with their customers as they embark on this SuperCool journey together.
Watch this space as they grow their little business into a brand that is truly SuperCool! Image Credit: TheSuperCool
a. 322-326 Coventry St, South Melbourne VIC 3205, Australia
