the wit and the will is a unique resort wear brand that offers a bold fusion of bohemian-inspired fashion with a luxurious modern influence, inspired by fabulous exotic locations, vibrant cultures and life in the tropics.
Creator and owner Zoe’s inspiration for the wit and the will began with her love of travel and her background in fashion and design.
the wit and the will is thoughtfully-designed resort wear that feels like a effortless extension of our wardrobe and offers versatility and sartorial elegance from beach-to-bar, pool-to-party and day-to-night.
