Southeast Asia’s largest circular fashion platform, Style Theory,celebrates its fifth-year anniversary with the launch of a new showroom.
Testament to the brand’s ongoing growth and success, the larger space will help bolster their growing luxury resale arm - which complements their rental and restoration services - as the team continues to spearhead the sustainable fashion movement in the region.
Confident in the continued appetite for circular fashion services, Style Theory has invested in their inventory and commercial footprint in order to continue their mission of preventing preloved designer wear from prematurely entering landfill. Nestled in the heart of Kallang, the3,200 sq ft showroom will allow Style Theory to procure and house more secondhand pieces for resale.
With the help of Style Theory’s styling experience partner, Tied Alliance, the permutable space will be dressed and transformed every few months, as Style Theory play host to branded pop-ups, exclusive member events and curated shopping experiences. Style Theory members can also look forward to the return of personal shopping experiences with dedicated in-house stylists –a hot favourite back at Style Theory’s Somerset location.
Packed full of pre-loved goods, the spacious showroom allows for a comfortable shopping experience; upon entry, shoppers are greeted with floor-to-ceiling shelves of designer handbags, whilst racks of high-quality designer clothing feed Singapore’s increasing appetite for conscious luxury shopping.
Plush seating areas encourage customers to relax and browse at their leisure, whilst four spacious changing rooms are complete with self-lit mirrors, perfect for selfies.Speaking on the opening of the new showroom, Raena Lim, Co-Founder of Style Theory, said, “As we take this new step in strengthening our luxury resale pillar, we are so excited to welcome our Style Theory community to our new home.
It’s so important to our team that we continue to engage with our community here in Singapore, and we are very much looking forward to hosting exciting events in the coming months.”Committed to redressing the fashion industry in SEA, Style Theory was initially conceptualized as a designer apparel and bags rental subscription service, enabling members to curate an Infinite Wardrobe in the cloud.
Since launching in 2016, Style Theory has continued to innovate and encourage a circular fashion model by launching resale and restoration services; on the restoration side, Style Theory's highly trained artisans are able to breathe a fresh lease of life into worn handbags. In addition to showcasing more stock for resale, the new showroom will also act as a drop-off and collection point for consignment and restoration services,creating a convenient one-stop destination for sustainable fashion consumption.
a. 25 Kallang Ave, #05-05, Singapore 339416
w. https://shop.styletheory.co/pages/visit-us Book An Appointment
Opening Hours: Tuesday –Saturday, 11am –6pm