Adidas has its roots in Germany but they are a truly global company. Around the world we employ over 62,000 people. At the global Head Quarters in Herzogenaurach, Germany, their teams are made up of people from over 100 different nations.
These numbers alone can easily suggest that Adidas is quite a large and also multifaceted organization. True. But they keep things simple, lean, and fast. And they will use this approach now to give an overview of what their company is all about.
Everything they do is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society and is core to their health and happiness.
The purpose, ‘through sport, they have the power to change lives’, guides the way they run their company, how they work with their partners, how they create their products, and how they engage with their consumers. They will always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.
Athletes do not settle for average. And neither do they. They have a clear mission: To be the best sports brand in the world. Every day, they come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. They are the best when we are the credible, inclusive, and sustainable leader in their industry.
At Adidas, they are rebellious optimists driven by action, with a desire to shape a better future together. They see the world of sport and culture with possibility where others only see the impossible. ‘Impossible is Nothing’ is not a tag line for them. By being optimistic and knowing the power of sport, they see endless possibilities to apply this power and push all people forward with action. Image Credit: Adidas Originals Video Credit: adidas
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