How to turn your craziest business ideas into reality

Published - 05 January 2022, Wednesday

As a young entrepreneur, Michael Acton Smith had some bold ideas. Communicating that vision to investors? That was a bigger challenge for Smith, the co-founder and co-CEO of mindfulness and meditation app Calm. Video Credit: Calm

The app launched in 2012, when mindfulness was significantly less popular than it is today, and didn’t gain significant traction until being named Apple’s App of the Year in 2017. Since then, Calm’s growth has skyrocketed: The app is now valued at more than $1 billion.

On this episode of Inc.’s What I Know podcast, Smith reflects on the difficult, often frustrating years between Calm’s launch and eventual success. Part of it, he says, was his inability to tell the best possible story about his brand’s potential future. His solution: constantly taking small, actionable steps toward realizing that future.

"You do need that wild vision," says Smith. "But you also need to get out of bed, roll your sleeves, and do that critical execution work every single day to get to each step of many steps on the journey."

Listen to the podcast episode to learn how staying disciplined about your goals--and experimenting regularly--can can help you turn your craziest business ideas into reality.

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