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Image Credit: Auntie Anne's Singapore Facebook Page
Auntie Anne’s has become a favourite and household name in Singapore, and it all began at a farmer’s market in Pennsylvania in the year 1988. Anne Beiler and her husband, Jonas, sold an assortment of treats including hand-rolled, soft pretzels.
Through experimenting different combinations of ingredients, Anne created an iconic masterpiece – the same freshly baked goodness you know and love today.
From savoury Sour Cream and Onion flavoured pretzel to Cinnamon Sugar sweet pretzels, Auntie Anne's is known for hand-baked pretzels to be enjoyed with a refreshing lemonade.
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Celebrating Singapore’s birthday with a coconutty treat, Auntie Anne’s is all set to make special, limited-edition heart-shaped Coconut Pretzel to be dipped into Gula Melaka Dip, a sweet dip made with palm sugar. You can order it online as well, and they’re selling it for S$2.07 if you order it along with a regular item, a 55% discount as it otherwise costs S$4.60. Do enjoy their other delicious pretzels, cinnamon sugar sticks, almond bites and basically all the treats that’ll evoke the child in you.
At Auntie Anne’s, a commitment to giving back isn’t merely a motto that hangs on a wall. It’s not a marketing stunt. From day one 30 years ago, giving back has been woven into the fabric of the company. “Auntie” Anne Beiler started baking pretzels to help fund her husband’s desire to provide free family counseling services for their community.
He ultimately realized his dream and opened a counseling center. In, as she calls it, “a twist of fate,” Anne found her true calling as an unlikely entrepreneur, taking her business from a single farmer’s market stand to the world’s largest soft pretzel franchise.
Throughout it all, Anne remained steadfast in her commitment to giving back, saying, “Caring for other people is the purpose of Auntie Anne’s.”
He ultimately realized his dream and opened a counseling center. In, as she calls it, “a twist of fate,” Anne found her true calling as an unlikely entrepreneur, taking her business from a single farmer’s market stand to the world’s largest soft pretzel franchise.
Throughout it all, Anne remained steadfast in her commitment to giving back, saying, “Caring for other people is the purpose of Auntie Anne’s.”
